![]() He calls Siri up on is iPhone to ask the time, and a male voice responds. ![]() On the sidelines of a technology conference in London on Wednesday, Seth Juarez, an artificial-intelligence engineer based in Redmond, Washington takes it a step further. Taylor suggests software designers should try creating more chatbots with male names and male voices. PwC recently described chatbots as being able to “massively enhance customer delight and loyalty” because of their “personal touch.” Part of the challenge for companies is finding a balance between automating customer service without putting customers off. But, he adds, bots could spread unrealistic expectations of how women should present themselves professionally, just as photoshopped pictures have done for women’s perceptions of their bodies. Vitor Shereiber, a language specialist at the German language-learning app Babbel, says that focus-group testing might lead companies to assign a gender to a chatbot on the notion that it makes customer feel more comfortable. “These assistants often perform tasks that many view as menial.” “Gender bias is an increasingly serious issue in chatbot design, especially for voice-based chatbots,” says John Taylor, CEO of action.ai, a British startup that makes chatbot software for banks and travel companies. While that may be an uncomfortable metric, the more worrying consequence of chatbots, according to four industry experts questioned by Forbes, is the risk that they could reinforce certain stereotypes. "She was the first female aviator that tried to go around the world,” Dube added, referring to the 1930's aviator Amelia Earhart.įorbes revealed earlier this month that Vodafone was measuring the success of its chatbots on how many staff could be replaced by the software. IPSoft’s CEO Chetan Dube denied that the chatbot’s name perpetuated stereotypes, when asked by Forbes during an interview in December, and said it instead highlights “the thought leadership that is represented in females." IPSoft's chatbot software has been personified as Amelia.
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